Discount retailer Dealz which is owned by the UK based retailer Poundland is continuing to aggressively expand into the Irish retail market. Having opened their first Irish store in Sept 2011 Dealz are targeting having 30 stores trading by the end of 2012 and employing in the region of 1,000 people.
The company, which is the largest of the discount retailers, was little known in Ireland until last year when it opened its first Irish shops in Blanchardstown and Portlaoise.
Dealz had originally planned to open six shops by March 2012 but the retailer surpassed that target and is now targeting 30 outlets. Dealz Property Director Craig Bales, said the company had been able to expand very quickly as they had found landlords willing to offer competitive rates. Having well-located and attractive shops is one of Dealz’ objectives. “The stores all have wide aisles and are well-lit,” said Mr Bales. “We invest in our stores to make them pleasant.” The key to Dealz’ success in Ireland is their ability to offer a range of 1,000 branded products at a price point of €1.49.Dealz is backed by the UK discount chain Poundland, which has a network of more than 400 outlets and an annual turnover of nearly €1bn. “Scale is key, we’re a large retailer and we’ve built up a relationship with key brands who know that we respect their products.
TDK are retained by Poundland/Dealz to acquire stores over the entire island of Ireland and have been successful in negotiating in excess of 60 stores both North and South over the past 3 years. For further details of the specific requirement please click on the attached PDF or contact Mark Thallon, Partner, TDK.